OVERVIEW

2019-2021

  • Managed all social content across all channels

  • Managed digital marketing calendar including email marketing, website assets and global launch strategy

  • Managed North America Influencer Program

  • Managed paid social asset curation, copywriting and developing interest-based audiences

  • Integrated content across all digital marketing touchpoints to support brand storytelling, increase shopping & traffic to billabong.com and create a seamless customer experience

  • Analyzed results of all digital marketing campaigns and provide suggestions for future strategy

  • Managed team of 3

 

instagram posts + social calendar management

Managed all social content for Billabong Women’s North America social channels including asset selection, copywriting, and global strategy.

 

CAMPAIGN SOCIAL LAUNCH

2019 Pipe Masters. Know the Feeling Philippines. Billabong x Sincerely Jules Collection. Billabong x The Salty Blonde Collection

Photo selection, copywriting, asset curation, global social strategy.

 

SOCIAL GIVEAWAY

Product & brand partnership selection, flat lay styling, photography & editing, posting, social strategy.

 

SHOPPABLE instagram feed

Developed product category tiles to mimic shopping experience on website in Instagram feed.

Revenue +322% YOY. On average each category tile drive $3k in revenue per month.

 

INFLUENCER MARKETING MANAGEMENT

Chose talent, negotiated contracts, selected & ordered product, styling, analyzed results, image placement on social feed.

 

content creation

IdentIfied content needs, selected product, selected talent, art direction, project managed digital asset curation.

  1. Email 2. Mobile Homepage Banner 3. Paid Social Assets

 

paid social strategy

Image selection, copywriting, interest-based audience development, audience targeting.

Average Impressions: 1 million. Average Clicks: 18k. Average CTR: 1.65%

 

digital sweepstakes

Asset curation, development of legal rules, backend website coding, select/contact winner.

 

blogs

Ideation, project management, uploaded all assets into blog backend, created social assets to drive traffic

View all blog posts here.

 

EMAIL MARKETING

Managed North America (women’s division) email marketing calendar, project managed email development & deployment, and all digital assets on billabong.com (including but not limited to homepage assets, PLP banners, PDP optimization etc).

Increased email revenue 60% YOY. All emails can be viewed here.