OVERVIEW
2019-2021
Managed all social content across all channels
Managed digital marketing calendar including email marketing, website assets and global launch strategy
Managed North America Influencer Program
Managed paid social asset curation, copywriting and developing interest-based audiences
Integrated content across all digital marketing touchpoints to support brand storytelling, increase shopping & traffic to billabong.com and create a seamless customer experience
Analyzed results of all digital marketing campaigns and provide suggestions for future strategy
Managed team of 3
instagram posts + social calendar management
Managed all social content for Billabong Women’s North America social channels including asset selection, copywriting, and global strategy.
CAMPAIGN SOCIAL LAUNCH
2019 Pipe Masters. Know the Feeling Philippines. Billabong x Sincerely Jules Collection. Billabong x The Salty Blonde Collection
Photo selection, copywriting, asset curation, global social strategy.
SOCIAL GIVEAWAY
Product & brand partnership selection, flat lay styling, photography & editing, posting, social strategy.
SHOPPABLE instagram feed
Developed product category tiles to mimic shopping experience on website in Instagram feed.
Revenue +322% YOY. On average each category tile drive $3k in revenue per month.
INFLUENCER MARKETING MANAGEMENT
Chose talent, negotiated contracts, selected & ordered product, styling, analyzed results, image placement on social feed.
content creation
IdentIfied content needs, selected product, selected talent, art direction, project managed digital asset curation.
Email 2. Mobile Homepage Banner 3. Paid Social Assets
paid social strategy
Image selection, copywriting, interest-based audience development, audience targeting.
Average Impressions: 1 million. Average Clicks: 18k. Average CTR: 1.65%
digital sweepstakes
Asset curation, development of legal rules, backend website coding, select/contact winner.
blogs
Ideation, project management, uploaded all assets into blog backend, created social assets to drive traffic
View all blog posts here.
EMAIL MARKETING
Managed North America (women’s division) email marketing calendar, project managed email development & deployment, and all digital assets on billabong.com (including but not limited to homepage assets, PLP banners, PDP optimization etc).
Increased email revenue 60% YOY. All emails can be viewed here.